Gift Guide - The Reader

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October 21, 2021 — KATE TALCOTT

Makers Monday - Setting Up A New Studio Space For Podcast Style Recording

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In today's Makers Monday I share how we created a space that is conducive for audio recording for podcast style chats. 

Video

Transcript

Link to biz buds

October 18, 2021 — KATE TALCOTT
Gift Guide - Woodland Hygge Vibes

Gift Guide - Woodland Hygge Vibes

Snuggle in, folks, today's gift guide is for your coziest friend! This week's gift guide is channelling all the Hygge Vibes, bonus points for woodland creatures! 

Scroll down below the graphic to get direct links to all the products!

 
 
If you want to get curated gift guides like this delivered right to your inbox, look no further! Just fill out the form below and you'll get a (mostly) weekly gift guide you can shop in one click.

 

 

October 14, 2021 — KATE TALCOTT
Time Management Hacks For Your Small Business

Time Management Hacks For Your Small Business


Ohh lordy, this one can be a doozy.  I am writing this as I am in full swirl baby brain.  I literally put half an avocado in the drawer with our tin foil the other day.  So, coming from someone who needs all the help she can get in this regard, here are a few of my top favorite time-saver hacks. 


Time Blocking:

This is probably my best hack. Basically it means instead of doing an hour of emails, then two hours of painting, then an hour of blog writing, you chunk the time.  I’ll have days where I pretty much only paint.  Mondays are usually my days where I write all my content--this is done on purpose because my brain is rested from the weekend. If I have brainless tasks like packaging, those usually happen at the end of the week since that’s when I’m the most tired and unproductive.  This is probably the librarian in me, but it is super helpful when I’m doing a tedious task like spreadsheet work or video editing--it helps me get into some sort of fugue state zone where I can just blast through the work way faster than if I were being interrupted.



Planning Day for the next week: 

I started doing this on recommendation from biz bud Jillian Soprano owner of Studio Soprano.  Doing this at the end of every week so you don’t have to scramble when the next week comes is great.  You can go into Monday feeling confident and ready for what you have ahead.   I believe Jill does this on Fridays.  Sundays seem to work better for my family.  This is when Andy and I sit down during nap time and just do a quick check in on our Trello task list. 


Pre-Scheduling:

This is a game changer.  I found that when I started blocking my time, I would be able to work ahead a bit.  I would be able to get three blog posts done in one sitting, rather than scrambling on Tuesday night to make sure all my links worked.  So, I started to pre-schedule their release, then I could rest easy knowing that everything was already sorted out.  I will also pre-schedule newsletters or marketing emails, pins, YouTube videos, and Instagram posts as I create the content.  Scroll to the bottom if you want to get the list of my favorite time-saving online resources.


Working in your prime:

This is a newer concept for me.  In my blog post about being a recovering perfectionist, I talk about this in more depth but basically TLDR, I was over-scheduled and burning myself out.  Instead now I try to look at my weekly task list and figure out what makes the most sense for how I am feeling that day.  If I am feeling super focused, it is probably a good day to do computer work or writing.  If I am not feeling very creative, it is a good day for video editing.  If I am feeling stressed, painting is always a great cure.  If I am feeling like a blobby blob that needs a nap, I will often take a nap and then watch a movie while I sleeve cards or something mindless. 

 

 

Nap times: 

Okay this is for all those mamas out there.  My whole business started by taking advantage of "Art Naps" when my first child was an itty bitty baby.  I needed some me-time and painting was such a refreshing creative release.  In the early days, I didn’t have too much direction, but now that we are trying to schedule around two different erratic nap schedules, I like to know exactly what I need to accomplish during naps so as soon as those little eyes drift closed, I can run to my studio and crank out what needs to be done.  Usually I like to plan to do things that won’t mess me up if I need to stop suddenly.  Some examples of this are, Instagram posting (they are shorter than a blog so I won’t lose my flow), packaging things, painting details that don’t require me to work with too much wet paint, catching up on emails, or tidying the office. I’ll be honest, sometimes (often) it also involves me napping too! Listen to your body--you can’t be the best mommy or business owner if you’re running on fumes!  


The myth of multitasking:

So as I was growing up it was a common belief that women are better multitaskers than men.  I hate to break it to you but more recent studies have shown that we all really suck at multitasking.  Women have just had to figure out ways to pivot their brains more efficiently to deal with the overburdened workload of motherhood and the workforce. So, that being said, one of my best time saving hacks is to NOT try to multitask, since that probably means I’ll have to do the work over again.  For example, I cannot watch the kiddos and write a blog.  I will spend more time editing later than I actually took to write the thing initially.  I have found that there are some things that I CAN do to combine leisure with work.  I can do mindless things like watch a movie and sleeve cards.  I can paint and listen to casual audiobooks.  Usually I can’t pay attention enough for a book I’m reading for my book club.  I can stretch and respond to Instagram comments.  Think about some of the things that you might be able to do to rejuvenate yourself and still get work done if you’re in a crunch.  DON’T LET THIS BE A SUBSTITUTE FOR RELAXING THOUGH! YES I’M YELLING! YOU HAVE TO RELAX TOO!!!

 

So those are my quick tips on some of my favorite time management hacks. If you want to dig deeper, here is a list of my favorite online tools that help my business run smoothly! Just fill out the form below to get the list delivered right to your email address.

 

October 13, 2021 — KATE TALCOTT
Makers Monday - My Favorite Time Management Hacks

Makers Monday - My Favorite Time Management Hacks

🐝 Becoming a mom x2 is no joke. It has made me realize how precious time truly is. Everyone is so busy today, it is no understatement to say that pretty much every person I know says they could use more time - whether it be for growing their business, spending time with family, travel, relaxation, personal hobbies, or just sitting around watching stupid shows on Netflix.

In today's Makers Monday we are talking about timesaving hacks for your business! It can take some time to implement time saving strategies, but at the end of the day it can be so helpful in improving your quality of life! If you have any favorite time saving hacks that I missed, I'm always on the look out for a way to get more time back into living my life.  Hop on over to my Instagram post to share your best tips!

 
 

If you like these tidbits, be sure to join my Biz Buds Newsletter 🐝The Buzz 🐝 for more helpful content delivered right to your inbox each week in one tidy, clickable email! Just fill out the form below to sign up :)

 

 

October 11, 2021 — KATE TALCOTT
Gift Guide - For The Coven

Gift Guide - For The Coven

Happy Halloween Month! Do you have a gaggle of gals that you cannot live without?!?! Here is a gift guide for your whole coven! In addition to casting spells and mixing potions, tell them how much you love them with some of these festive nifty gifties! 

Scroll down below the graphic to snag the clickable links! 

If you want to get curated gift guides like this delivered right to your inbox, look no further! Just fill out the form below and you'll get a (mostly) weekly gift guide you can shop in one click.

 

October 07, 2021 — KATE TALCOTT

Loose Watercolor Fall Leaves - Tutorial Tuesday

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In today's Tuesday Tutorial, we'll be making several types of loose watercolor fall leaves! This is great practice for combining a bunch of basic watercolor skills to create something beautiful! 

Supply List

Video 

Master Supply list 

October 05, 2021 — KATE TALCOTT

Makers Monday - How To Set Up A Good Space For Filming Art Tutorials

🐝 Are you ready to start filming your workspace?!?!

In today's Makers Monday, we'll be delving into the question of filming your work. Whether this be for tutorials or quick REELS, I've got you covered.

We'll talk about low budget options, quick at home fixes, and investing in quality products. I'd love to know what kinds of video content you love to make. If you're not a maker, what kinds of video content do you like to see?! Let me know over on Instagram!

 
 

Canvas Light 

overhead camera rack

lighting system

 As always, if these videos are helpful, definitely sign up for my newsletter where you get all the weekly content delivered to you in a nice tidy package every Monday - delivered right to your inbox. Check out the form below to sign up!

 

 

 

October 04, 2021 — KATE TALCOTT

Gift Guide - An Odd Assortment

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September 30, 2021 — KATE TALCOTT
How To Plan and Reuse Content

How To Plan and Reuse Content

Running a small business is time consuming.  I don’t know about you but the last thing that I want to worry about is making sure I have content out the wazoo.  We’ve talked about creating value rich content and you know it can take a lot of time and thought.  So the question becomes, how do we get the biggest bang for our buck when creating content.  I’m here to tell you that there is no need to invent the wheel here, we’re all about working smarter, not harder. (Do you think I could include another clique phrase in there?!?! LOL!)

 


Okay, so let’s dig in.  The first rule of thumb is that you don’t want to wing it.  When you wing it, it is hard to have any consistency.  I like to plan out my content by the quarter (at least) so that I know what is coming up ahead of time.  Then I think about all the platforms that I post on.  For me this includes YouTube, Blog, Instagram, Facebook, Pinterest, and a newsletter.  Now think about which of your platforms requires the most amount of work to create your content.  For me, this is YouTube.  YouTube requires filming, editing, transcribing, and posting.  Most of my content revolves around the YouTube schedule since it is the most complicated to produce.


Let’s walk through how I can make one YouTube tutorial become content on EVERY SINGLE one of my platforms.


YouTube: Duh, right! This video was created for YouTube, so I upload it and boom! Done! 


Blog: This one is pretty easy too.  I create a blog post that basically summarizes what I cover in the tutorial and embed the video into the blog.  Some folks will write a transcript of the video and post this to their blog.  I think this works great for podcast formats, but for tutorials, I think a step by step works a lot better.  The benefit of this is that some people don’t want to sit and watch videos.  They want to see the steps laid out. 


Instagram/Facebook: I combine these two since I mostly post through Instagram and then just have it copied over to Facebook. I don’t have a huge facebook audience, since most of my target audience is over on Instagram and it works better for visual media.  I will take the video clips from my YouTube and create a quick REEL previewing what you’ll learn in the tutorial and directing folks to my YouTube channel.  I’ll also make a grid post of the final product so it is posted in REELS, on my grid, and then I’ll repost to stories. 


Pinterest: I can actually make at LEAST two pins here.  I like to make a pin both to the YouTube page and to my blog.  It can also be good to make a few pins for the same link that look a little bit different.  Pinterest now allows videos in their pins so I’ll do some pins with pictures and some with videos so we can catch more people. 


Newsletter: Tell your people about it! I like to do a quick roundup of the weekly content in my newsletter so people can get straight to the good stuff! 



Now, let’s say you don’t have a YouTube.  That’s okay.  You can still repurpose your content.  I personally think that video is easiest to repurpose, but let’s do the example of a photo.  Let’s take an Instagram grid post where I posted about how I’ve been working on getting more accurate skin tones for all types of skin.  I just took a picture of an example and listed the colors that I used for a portrait of an Asian family.  Let’s walk through how this can be repurposed: 


Blog: Talk about it in a little more detail on the blog.  Go into why you chose the colors that you chose, link to affiliate links (if applicable) for your supplies, show examples of other portraits with different skin towns. 


Instagram/Facebook: don’t just leave it at the post, repost that to your stories, make a quick REEL where you show the supplies and the colors you used.  It’s all on the same topic and you already have the paint out anyways.  This is where it is helpful to plan--so that you remember to take a quick video of you squeezing the paint out onto your palette and taking pictures at various steps in your work.


Pinterest: Pin your blog post, and pin to your family portraits listing on your website


Newsletter: put in a little note about your custom portraits and let them know that being able to paint a vast array of skin tones is important to you.  You can even link to your blog so that they can learn a little bit more about what goes on behind the scenes. 



So, as you can see, It looks like a lot, but you can really make one piece of content go a long way.  If you want to start digging deeper into your content scheduling, I’ve created a pretty epic spreadsheet (if I do say so myself) that can help you organize your content for the week.  Get the file sent straight to your email when you sign up for our newsletter with the form below: 

September 29, 2021 — KATE TALCOTT