Makers Monday - Starting Our YouTube Channel
In today's Makers Monday I'm going to talk all about how we set up our YouTube channel, what equipment we're using, planning content, editing, and lots of other fun goodies!
KapWing: (for captions)
Hello hello hello! Welcome to Maker's Monday IG Live! I’m going to do a little dance here while we're waiting for folks to hop on. Today we're going to be talking about starting your own YouTube channel. So we’ve had a YouTube channel for a little bit but this week was when this past week was when we really started using it in earnest to do some tutorials. I'm excited--it's fresh in my head like before it was like iMovie, whatever--so this this week we kind of kicked it up a notch. Now that we've got the shed almost almost ready! Andy put up some shelves and yeah so things are starting to look a little more profesh around here which is exciting.
We’re going to talk about equipment, how I prepare my scripts and stuff, get into editing a little bit and all the different knick knacky pieces to kind of pull everything together and making sure people know where to find you. Andd then I'll also always take questions--anytime you guys have questions pop on and ask in the chat. And I’ll be happy to help!
So let's talk about equipment. I'll share a little bit about why we started the channel and where we're going with it so you kind of a background. So I come from a teaching background and I really want to give myself an opportunity to get into the teaching part of this watercolor world and so I'm excited to be able to offer tutorials for people wanting to learn watercolor. It feels like a return to my roots and it’s something that I’ve wanted to do for a while. Knowing that teaching is something I like to do, something I enjoy, and something that's important to me--we decided that once we got into the studio and we had an actual place to set up we really wanted to invest in some good equipment to make sure that it was good quality. However I want to say a caveat that iPhones these days have like really good cameras so if you are not in the place where you can buy expensive camera equipment right now like it is not the barrier okay.
I'm just going to share a little bit about what we have--so we have two cameras we have two DSLR cameras with lenses and one that has a little filter to help with glasses glare. I will link all of the things cuz I'm terrible at remembering so I'll link all of them and put them in my blog post so you can go right at to B&H to shop the things. So we decided to go with 2 cameras and that was helpful just cuz I kind of wanted to have my iPhone if we wanted to take pictures while we were doing it and stuff like that so I but I do think like maybe one camera plus your iPhone would be a good option and I'll talk about angles in a second.
So we have two cameras we have lighting, we have a lighting kit that has three lights and it helps light the space. So Andy set them up so it's like if I'm facing frontwards it's in the front, lighting the sides, and making sure we got our bases covered. It also helps if you're in natural light but if not I mean there's tons of lighting things that help.
We have a mic, like a good proper mic, so that it helps going to cut out the echo noise cuz we are still getting all of our things here in the studio so we want to cut out the echos and really make it make more soundproof but in the meantime like the mic is really helping picking up like really good quality audio cuz I know I didn't know this but Andy listens to things with headphones lot and so sometimes the sound comes in like if you're recording with one audio source to the other one it'll come into your ear pods differently, so anyway all the fun things you learned.
We have a tripod and then we have an overhead camera platform so it is like, like this and it goes over my work station and then we can hook the camera up to the top and see down cuz the camera pretty heavy I don't want to just jerry-rigged some sort of like situation so it's like a proper camera holder. And then memory cards and a card reader--so if you have the new Mac FYI of course they changed the cords, so make sure you got a card reader with all right the right USB types. So all those things will be linked to my blog post that I do for a wrap up for this topic.
So when I'm thinking of my topics, I made a list planned out through January which is more ambitious than anybody needs to do but we're starting with the basics of watercolor and then I'm going into tools and then we're doing like watercolor projects, like make a landscape and things like that so yeah--I just wanted to have that basic library of the basics so I could be like “hey if you don't know how to do this go back to this” and link the washes tutorial or whatever so people who are new to watercolor can kind of pop in at any time and not feel like they're missing something but I also don't want to have to reteach that skill in every single lesson. So eventually I'd like to be doing this like on a Patreon or something so that I can monetize it, right like YouTube with advertisements but we’re not quite there yet. I mean it's helpful to kind of have like a plan to make some money eventually. So that's kind of my goal and I'd love to have like the tutorials with the basic be free content and the paid versions will be a little bit more advanced, sophisticated, and robust.
I have a script that has an intro that's kind of like “hey introduce myself this what we're going to learn today” and then I go into materials, then I have the lesson. Last I have a closing and then a reminders section--like and subscribe. So that's just like kind of basic nothing too wild there. What I will do in the script is I’ll specify where I want the shot to come from. So most of the shot is from the front of the table, but we learned very quickly when doing the first video that it is nice to have a second angle to cut to so if you make a mistake you can fast forward and change the angle so it looks like very professional and seamless but also you don't have to be perfect every single time which is great because who has that kind of perfection?
We’ll use the two cameras for the front facing and side facing all at once and then we'll set up the lesson. I’ll batch them so maybe I’ll do four introductions and closings at a time so you don’t have to reset the camera constantly. Then then I'll do the lesson and supplies and it’s facing down. For the lesson, I have one that's above my work station and it pretty much is capturing what’s on my desk and then I'll have another one on the side so you can see my hand. Mine is on the left side because I'm right-handed and it's just like right here. The angle depends on kind of artist you are for that close up like technique. So the side angle is great if you are maybe I don't know a cookie decorator or you're making polymer clay, you might want a different details angle, but I think it's good to have an overhead workstation and then one that is capturing the minuscule details of your hands. Or maybe if you're doing something on the computer obviously you'd want to screen capture instead so it just kind of depends on what your industry is.
So on each of my scripts I also have a materials list of the top so I know what I need to set up for each of the videos that I might not mention in my supplies list but I know that I need to have ready to go or like an example of the techniques. Also I did try using a teleprompter but it just looked like I was reading like this and I’m not making eye contact so I wouldn't recommend, but if you're really nervous about being able to remember all the things like I definitely want to have more casual authentic vibe, but if you are really wanting to get your wording for specific processes, having a teleprompter and doing it to your camera phone cuz it is like right there on the camera, If you're looking at the camera it would be better because I was not using my camera phone it just looks weird.
Okay so those are some little tips and yeah okay so then once I filmed everything I will upload and edit the video so I am using Premiere Pro for my editing program and I'll do so I have an audio recording just of the full audio and we'll just shoot each segment with the new clip, so I can connect the audio to each clip. I’m going to link a tutorial I just found that has been really helpful for this. You edit and use multiple camera angles. I’m learning it right now as we speak, but it's been really helpful so far and that's going to save me a ton of time so that's definitely helpful.
Another thing you can do is just do a recording of the background noise--it might be helpful to just have some ambient noise of the room in the background so that if you have to cut and be quiet it’s not just blank audio.
When you're putting everything into your editing program it helps if you're able to have like different video sources so you can cut between the angles and oh and then night I'm going to share that tutorial that kind of auto does it for you in premiere. I tried to do some of these with iMovie--it's not impossible it's just a lot more work on your part and it doesn’t have great features. That’s my two cents. I know there are a lot of editing programs but those are the two that I’m the most familiar with.
Some other things you might want to have on hand -- You’re going to want to also have photos of your final product or process to put in your video. If you're doing a transition you might want to show image of the final product so take some pictures of your work have them handy. You might want something of you like working on it so if you have somebody around who can take a picture of you or you could easily do a screen capture from one of the videos. So those are some options but it's great to have some pictures to kind of go with this not only for your video but also when you're promoting it on your various social media channels.
For captions, I've been using Kapwing for two purposes depending on the site sometimes they will be able to collect the captions and use that to help with your SEO, but also for accessibility so for people who are hearing impaired and need captions to access your content. If you don’t do captions, there is a whole audience that you would be not attending to if you did not do captions. So that's really important. YouTube and Instagram do auto captions but when I tried to set up but I don't know that that went through so I might do it differently moving forward. I might just do my own captions across the board just to make sure that the captions are there and correct so you'll have to go back in and edit it but Kapwing actually did a great job of being mostly close and I use a lot of weird words and they were able to capture it. So captions are super important.
And then transcript--so I have decided to include a transcript of my chat that I can use on my blog and that will help with SEO and searching and things like that so to do that, I was apprehensive that I’d have to type it all out, but NO! Pro tip! If you go into google docs and use voice dictation, and play the video back on your phone, make sure you’re not in a noisy area but then just go and you make sure your computer doesn’t fall asleep. You’ll have to edit a little bit but for the most part it does pretty well.
For the cover images for your video if you're on YouTube you're going to want something that makes your videos look uniform. So yeah as you are doing your YouTube videos on YouTube like when people are searching your videos you're going to want things to look uniform So all my tutorial Tuesdays are going to have very similar cover photos or I'm just popping in a different element, same with my Makers Monday. They all have a uniform look so people can know which one to click on.
So I have templates in Canva that I use that I can just pop the images into and it's super easy and I'll have a link to the Canva if you want you can sign up using my affiliate link. I’ll hook you up.
So let’s get into repurposing. So you just done all this work to create this video and it's just it's just going on YouTube?! Heck no techno. We’re going to make sure that you are getting the biggest bang for this video that you just worked so hard on. Man, I had no idea I had so much to talk about on this topic. So, not only are you going to post it on your YouTube, You’re going to post it on your IG TV. A great tip for this because YouTube is horizontal and IG is vertical, I have a template in Canva that basically it's the vertical sizing but then the video shows horizontal in the template. It is smaller but it's still there so the Makers Monday I just post the whole thing. For Tutorials, I post the whole thing on Youtube, and for IG TV, I’ll shorten it and do a just a preview of it like maybe the first minute or two of it so that you can see what you're going to learn and then it pushes people to go to the full video on YouTube.
You can also do real so REELS. I found that I've got the most success when I do more like less me talking, nobody cares about that, but more the process of the actual painting. Then you can be like “Wanna learn more? Hop over to my YouTube”, so using the more visually grabbing footage and pick a fun song, pick one of the trending songs helps to make sure you’re getting seen more. Every little bit helps.
I'm not on Tik-Tok yet it's one of my maternity leave goals, but if you're on Tik-Tok, put it up there. Also, you can make a post an Instagram post where you're saying “this is what we learned” in the post then if you have a link in your bio that you can link to external sites link it to your channel.
Pinteres! Pinterest has this new-ish things that you can use video for pins so you can take advantage of that cuz you've already got this video and you can make your pin look super fancy!
So what I've been doing is I've been making a blog post that hosts the YouTube video where I have my full supply list, the supplies I used in the video, the transcript, and I have the actual video. That way I'm directing traffic back to my website. So that’s helpful.
And then someone was asking about intro videos like you know when you're watching TV and then her show it has like you know, fresh prince of BelAir, In West Philadelphia, born and raised, on the playground where I spend most of my days…” Whatever, I’m very talented over here. You see the same thing every time the video starts. So someone was asking do we do something like this, do we need this, is this a barrier that you have to get through to start your channel? I think this is a nice thing to do, it definitely makes you look super professional opinion, but this is my completely unprofessional opinion and these are my feelings about it. If you are watching a YouTube video and somebody has that like maybe a watch it once but like you're just going to scrub to the next most important thing right like I think in this day and age getting to the meat of the issue is more important. I know you can put time stamps in your videos that's something I'm definitely going to work on so that for this part of the video you're going to like this part of the lesson, this part of the lesson, this part of the lesson so you can direct people to get them right where they need to go.
Another question is how do you maximize your YouTube impact. Great Question! I'm still learning. So this is something that I don't really know, like key words and stuff like that but I haven’t done a ton of research on this yet. But that's definitely where I'd like to head down the line. I don't want to be doing all this work for just something that only a few people say so I'll keep you posted. I wanted to do this live while everything was fresh in my head and I’ve learned some tough lessons starting out, but I would love to kind of touch base with you guys again in a couple months and share this is what’s working this is what's not working and go from there so if you have any thoughts and feelings about how to maximize your YouTube, I’d love for you to share, but also share it with the community!
One of my big goals and doing this YouTube is to basically increase credibility so people know that this is what I do, I am educating, so don't just like make videos willy-nilly. Like what is your purpose? Are you trying to show people how to do your craft? And I’m not using craft like hobby, I mean like your workmanship. Are you trying to use it as an advertising thing? Are you more wanting to showcase your items? Are you doing it because you want to connect with other artists for collaboration? Like think about what you're driving force is. So because mine is education I'm really making sure to push that theme throughout the video. So if the reason is something else, like make sure you’re like when you write an essay when you're a kid like you're making sure your thesis statement goes all the way through that's what you want to do here too.
I think if I were to add on some dream equipment I would definitely want some sort of wifi controller to help start and stop all my devices at the same time so I didn’t have to worry about lining up the audio so much. I would love to hire someone else to do the transcripts and things like that down the line and maybe you just have to do the editing that I can just focus on the things that are most passionate about but obviously that is not where we’re at right now. So anyways, that’s my scoop!
If you have any questions about YouTube channels let me know. In the meantime I just want to remind you of my Biz Bud Newsletter, so if you have any questions or want to get to want to know more about I've got all kinds of topics that I'm coming up to and so every Monday you'll get your Biz Bud Newsletter with last week's resources and a reminder for the IGLive for this week so you don’t miss it. Being a small business is hard and I don't want you to feel so alone, this is a great place for communicating. So I'd love to hear what you're doing and what you're getting into and is good to connect. So anyways thank you for tuning in next week we're going to talk about imposter syndrome! Thanks for stopping by.