How To Keep Your Cool During The Holidays--Automating Your Business

Nothing spells the magic of Christmas like automation, right!??! Well if you had said that to me five years ago, I would have been like no way! But this year, it has been a blessing this season.  

We had already been in the habit of pre-scheduling a lot of our content when we were on parental leave for our newest little team member, so when we got around to the holidays, this was a no-brainer.  We wanted to automate as much as possible, especially since our oldest (now 2.5) is old enough to sort of get what is going on. 


Here are some of the things we’ve automated this season: 

  1. Black Friday Weekend Sales
  2. Weekly Emails
  3. Most Blog Posts
  4. Video Tutorials
  5. Instagram Posts

So all we have to focus on is shipping and spending time with family.  I realize this is a little too little too late, but it has been so helpful this year, that I wanted to share while it was fresh in my mind, so save it for next year and take a peek around next November first! 

Here are a few things that helped me be able to have a sense of relaxation during this holiday season:

  1. Have your product photos ready to go, then you can just plaster those babies all over the internet! 
  2. Have some holiday family photos or festive photos where you can share a bit about you and your family.  Customers really like to see the humans behind the business, especially this time of year. 
  3. Have all your shipping and packaging ORDERED AND READY TO GO.  I cannot stress this enough.  All these companies get backed up around the holidays, so do yourself a favor and make sure you have it ahead of time. 
  4. Clean your workspace.  Make sure your shipping area is clean and ready for all the orders and chaos that is about to ensue. 
  5. Set aside days where you don’t do any work at all.  Those are the moments you’ll remember, not the moments you spent trying to get that last blog post ready to share. 
  6. Breathe! Seriously, don’t forget this one, you guys! 

And that’s it! I’ll be sure to email the link to this out next November so you can start getting ready early! If you want the reminder, don’t forget to join my Biz Buds email list where I share all my latest and greatest tips! Just fill out the form below. 

December 22, 2021 — KATE TALCOTT