Holiday Orders - Last Call! How To Set Your Cut-Off Date
It’s that time of year again! We’re all geared up for holiday sales! What we often forget, however, is when to pull on the reins. When is the right time so stop selling for the holidays?!
Last year was a heck of a year for all shipping services. I sent out my Christmas cards on the 19th of December and my mom got hers in February! Yoikes! In order to avoid this as much as possible, I highly recommend setting a date where you will no longer guarantee delivery by Christmas. In general, this is a good idea to set dates for timely holidays like Mother’s Day or Easter. First, it creates urgency for your audience. Second, it lets your audience know early enough so they can prepare.
When should you cut off your shipping guarantee?
When setting a cut-off date, it is good to check your shipping carriers to see what their guidelines are. This year, we are cutting off on the 15th. This is longer than what USPS recommends, but we don’t want to take any chances.
How Do you let people know?
Once you have your date in mind, now it’s time to let everyone know. Definitely put a banner on your website. Send it out SEVERAL TIMES in your newsletter, post it on Instagram leading up to the day. Tell your most gossipy aunt! Really anywhere you can post that baby, let the people know.
But Kate! I don’t want to miss any sales!
Have no fear my friend! I’ve got you! A great way to not miss any sales is to offer gift cards that can be emailed to your customer. You can also create an image on Canva or a similar platform where you can share what is coming in the mail that the gifter can print off at home. If you have digital downloads, this is also a great time to hype these products since it is the perfect last minute gift. Additionally, you can advertise to the folks who celebrate late! A lot of people do a celebration with one family then travel to the next.
Ultimately, the best way to make customers happy and avoid angry emails or bad reviews is to make sure it is VERY UTTERLY CRYSTAL CLEAR what you can guarantee so nobody can try to pull the “well you said shipping was 3 days!!!” card. If for some reason your package still doesn't make it to the customer or arrives damaged, it is a good idea to have an idea of what you will offer in exchange. Will you replace the item? Will you give them store credit? Will you Give a 20% discount for next time?
Good luck and happy holiday season!
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